There are so many blogs out there. Do people really have the time or inclination to be reading them? You can't read them all, but perhaps you can continue to follow a blog that really interests you.
Jonathan Schwartz shares the background to his blog in an article in the Harvard Business Review (November 2005, Vol. 83 Issue 11, p. 30). The material shared in the blog includes business strategy, product development and company values. He says that his company's blogs talk openly about letters from other organisations, to which they openly respond. They talk about their successes and their mistakes.
He suggests that blogging is going to be compulsory for future executives: in the future, 'If you're not part of the conversation, others will speak on your behalf — and I'm not talking about your employees.'
He suggests that this public communication tool is vital for engagement with and insight into the market and employees.
It's an interesting proposition. Imagine how much more transparent and understandable local government and planning decisions would be if there was a constant sharing of all the information, everybody's opinions, good and bad, and a knowledge of how things were being improved. It could be an opportunity for more people to engage, when, at the moment, a lot of consultation material seems to be either in vague, obvious, universal descriptions of goals and desired community outcomes, or in the complexity and detail of resource consents, which require a lot of time and energy to understand.
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